WILL FINDS A WAY: STORIES
(UNDER ARMOUR)
2018
—Creative DirectionNo matter your background or circumstances, there's some way to reach your goals.
These short narrative pieces profiled six of the lesser known Under Armour athletes and told their stories of will.
Instead of focusing strictly on traumatic moments in their past, or injuries, we focused on the mindset that propels them on a daily basis.
Each story was rendered in a differerem manner to highlight the individual.
