Ray Smiling

Writer. Director. Creative Director.
A fan of: the rituals of subculture, sports, weird music, absurdism, outsiders, and microfiction.

︎General inquiries: ray@creator-destroyer.com
︎Narrative: twitter@3arts.com
︎Commercials: prokop@division7.xyz, richards@division7.xyz
︎ 585.748.7412



Ad Age:  “Director to Watch 2023: Ray Smiling”
Ad Age: “Top 5 Creative Campaigns You Need To Know About”
Ad Age: “See Champs Sports New Back-To-School Campaign”
No Budge: “The Intersection Of Music And Life”
Director’s Notes: “Play This At My Funeral Extols Our Intimate Connections To The Songs In Our Lives”
Nowness: “Press Play On A Visual Mixtape Soundtracking Life In New York City“
Director’s Library: “Our Connection To Music”

Ad Age: “Wieden+Kennedy Honors Juneteenth With Thought Provoking Film”
Muse by Clio: “W+K Explores the Nuances of Juneteenth as a National Holiday“
Ad Age: “Serena Williams, Druski Headline Beats By Dre’s Follow-up to “You Love Me”
Muse by Clio: "Stars Unpack Their Favorite Songs for Debut of Beats Studio Buds"
Vulture: "Tilda Swinton Vibes..."
Gal-Dem: "Watch As A Camgirl Session Becomes A Funny Meet Cute"
Miilkiina: "Exploring Virtual Intimacy In Khaki Is Not Leather"
Nowness: “Khaki Is Not Leather - Tilda”
Working Not Working: “How Ray Smiling Adds Destruction To Creativity”
Domestika: "Creative Direction - Use Storytelling To Pitch And Sell Ideas"
In Living Black: “Leave The Ego”
Shots: “Tactile New Ads Immerse Us In The Materials Of Adidas ZX Range” 
Adweek: "Adidas Blends Surreal Satisfying Art And ASMR In A 12 Hour Video..."
The Source: "NBA Announces That's Game Campaign"
Muse By Clio: “Idris Elba Voices 'That's Game' Campaign for the NBA Playoffs“
Hypebeast: “Watch Paul Pogba’s Journey From Childhood To Present Day” 
Esquire: “Football Needs Creators Like Paul Pogba” 
Daily Mail: “Paul Pogba’s Incredible Journey From Talented Kid To Manchester United Superstar” 
USA Today: "See Pogba's Rise To Glory In Stunning New Ad"
Mirror: "Adidas and Paul Pogba team up to create the best football advert TV has seen in years"
Fast Company: “Under Armour Celebrates Epic Super Bowl Win With The Legend Of Tom Brady”
Shots: “Under Armour: Will Makes Us Family"
Adweek: “Training Is a Grind, But a Path to Greatness"
Ad Age: “No Shortage Of Blood, Sweat, And Tears In Under Armour's Gritty New Campaign”