Ray Smiling
︎ ray@creator-destroyer.com
︎ 585.748.7412
Writer/Director.
Creative Director.
A fan of: the rituals of subculture, absurdism, weird music, sports, outsiders, and microfiction.
CLIENTS
PRESS
Ad Age: “Top 5 Creative Campaigns You Need To Know About”
Ad Age: “See Champs Sports New Back-To-School Campaign”
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No Budge: “The Intersection Of Music And Life”
Director’s Notes: “Play This At My Funeral Extols Our Intimate Connections To The Songs In Our Lives”
Nowness: “Press Play On A Visual Mixtape Soundtracking Life In New York City“
Director’s Library: “Our Connection To Music”
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Ad Age: “Wieden+Kennedy Honors Juneteenth With Thought Provoking Film”
Muse by Clio: “W+K Explores the Nuances of Juneteenth as a National Holiday“
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Ad Age: “Serena Williams, Druski Headline Beats By Dre’s Follow-up to “You Love Me”
Muse by Clio: "Stars Unpack Their Favorite Songs for Debut of Beats Studio Buds"
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Vulture: "Tilda Swinton Vibes..."
Gal-Dem: "Watch As A Camgirl Session Becomes A Funny Meet Cute"
Miilkiina: "Exploring Virtual Intimacy In Khaki Is Not Leather"
Nowness: “Khaki Is Not Leather - Tilda”
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Working Not Working: “How Ray Smiling Adds Destruction To Creativity”
Domestika: "Creative Direction - Use Storytelling To Pitch And Sell Ideas"
In Living Black: “Leave The Ego”
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Shots: “Tactile New Ads Immerse Us In The Materials Of Adidas ZX Range”
Adweek: "Adidas Blends Surreal Satisfying Art And ASMR In A 12 Hour Video..."
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The Source: "NBA Announces That's Game Campaign"
Muse By Clio: “Idris Elba Voices 'That's Game' Campaign for the NBA Playoffs“
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Hypebeast: “Watch Paul Pogba’s Journey From Childhood To Present Day”
Esquire: “Football Needs Creators Like Paul Pogba”
Daily Mail: “Paul Pogba’s Incredible Journey From Talented Kid To Manchester United Superstar”
USA Today: "See Pogba's Rise To Glory In Stunning New Ad"
Mirror: "Adidas and Paul Pogba team up to create the best football advert TV has seen in years"
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Fast Company: “Under Armour Celebrates Epic Super Bowl Win With The Legend Of Tom Brady”
Shots: “Under Armour: Will Makes Us Family"
Adweek: “Training Is a Grind, But a Path to Greatness"
Ad Age: “No Shortage Of Blood, Sweat, And Tears In Under Armour's Gritty New Campaign”