THE ZXIENCE NETWORK
(ADIDAS)
2020
—Creative DirectionThe ZXience Network—an oddly satisfying network, for an oddly satisfying shoe. For the parts of the internet that traffic in the offbeat, absurd and viscerally strange…
It’s enveloping and comforting, like a hug, or a big sweater on a cold night. Twelve hours long, organized by an alogirthm that sorts by satisfaction. A stream of content that is equally textural, mesmerizing, and absurd.
See a shoe bathed in liquid nitrogen, watch a cartoon about squishiness, experience a cake made in the likeness of the shoe, and much more...
