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MAKE ‘EM GO WILD
(FOOT LOCKER)
2023

        —Director

Basketball is universally loved, partially because it’s a game where anyone can play anyone. Big guys can cover lil guys, stars go against stars, scrubs guard experts. These mismatches lead to a lot of shit talking. Boisterous celebrations. Competition at its most amusing.

You see it in lil kids, in beer leagues, in every park across the world. Call a game winning shot, dare someone to guard you, back off someone you’re convinced doesn’t know how to shoot. The game of basketball starts and stops with people acting a damn fool. 
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