—Creative Direction
Jeen-Yuhs chronicles Kanye’s fight to be recognized as an artist, for his voice to be heard. Ultimately it tracks his genius blooming and being recognized, as seen through the eyes
of documentarians Chike and Coodie.

In this experience we represented that journey, recreating key locations from Kanye’s past and filled them with actors who interacted with guests. Prompted them with musical instruments and dialogue. All to get the audience to think about their own genius and creativity, as they sat down to watch the documentary.