GOTHIC FRESH
(R1TU4L5)

2014

        —Creative Direction
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The R1TU4L5 Collection draws influence from modern mythology and internet culture. Minimally trafficked websites detailing the "history of known alien species on Earth" and "complete lists of all Hollywood Illuminati members" were the point of inspiration.

For this campaign, I framed these new obsessions in old world conspiracies. Twin models were
shot in classical architecture, with posing that harkened back to Renaissance portraits and aristocracy, while maintaining the bravado of the dudes who spend all night trying to find Illuminati messages in Kanye West videos.