GOTHIC FRESH
(R1TU4L5)
2014
—Creative Directioncop
The R1TU4L5 Collection draws influence from modern mythology and internet culture. Minimally trafficked websites detailing the "history of known alien species on Earth" and "complete lists of all Hollywood Illuminati members." These were the point of inspiration.
For these campaigns, I framed these new obsessions in old world conspiracies. Twin models were
shot in classical architecture, nocturnal romances, climate change wrapped in the aesthetics of the apocalypse. All while maintaining the bravado and intensity of dudes who spend all night trying to find Illuminati messages in Kanye West videos.