CREATING NEW SPEED
(ADIDAS)
2016
—Copywritingcop
In sport, the offseason is traditionally a time for rote repetition and preparation.
Hit the gym, do drills, build muscle.
Rinse, wash, repeat.
With the Summer of Experimentation, Adidas' athletes approach the offseason as a
time to be creative with training and their game.
In Muck City, football players grow up catching rabbits, in this spot we showed athletes doing the same thing to hone their speed.
