CREATING CHAOS
(ADIDAS)
2016
—Copywritingcop
In sport, the offseason is traditionally a time for rote repetition and preparation.
Hit the gym, do drills, build muscle.
Rinse, wash, repeat.
With the Summer of Experimentation, Adidas' athletes approach the offseason as a
time to be creative with training and their game.
In Paris, we setup stunt dirtbike riders and trick football players, to play an elaborate game of keep away. Skills were learned, fun was had, only afew balls got run over.
