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BACK TO ZERO
(AMICA)
2026
—DirectorJayson Tatum, star of the Boston Celtics. Defending NBA champion. Olympic gold medalist. Your guy is living the dream of several million NBA-obsessed kids. And then...
He tears his Achilles in the playoffs. It'll likely take a year til he can play again. Surgery. Recovery. Reconditioning. He'll have to relearn how to walk. Brutal.
Recovery is destabilizing. You obsess over time. Project yourself into the past and future. Try to escape the limitations of the now. False victories, setbacks, regular bodily betrayal. Hell.
The driving force of this piece was externalizing that experience and showing Jayson transcend it. Could we flip a classic sports movie montage into a representation of that long internal journey? I think we did.